Jenny Cho
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Mary Jane's Honey

MARY JANE'S HONEY - LOGO DESIGN

 
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PROJECT BRIEF

 

Mary Jane's Honey is a company that sells high quality edibles that are made locally. They want to stand out from the competition with a logo that is friendly, takes away the negative connotation of marijuana, and is modern. 

 
 

CLIENT

Mary Jane's Honey

DELIVERABLES

  • Branding
  • Logo design
  • Style Guide

TOOLS

  • Hand drawing
  • Adobe Illustrator
  • Sketch
 
 

CHALLENGE

The client found that their competitors have a similar brand and colour scheme of green cannabis leaves. The idea behind the logo was to steer clear of the oversaturated designs and inject a friendlier and fresher look. The client was inspired by the three images. 

Maryjanes honey symbol.jpg
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Maryjanes honey bee1.jpg
 
 

Ideation

 

Based on the images, I created some rough sketches of some logo ideas. These incorporated the hexagon, image of bee, and had a friendly  yet modern feel. 

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Designs e) and f) were combined and paired with different fonts that felt that most appropriate for the brand. 

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Final  Logo Design

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With some final touches and a colour variation, this is the finalized logo.