MARY JANE'S HONEY - LOGO DESIGN
Mary Jane's Honey is a company that sells high quality edibles that are made locally. They want to stand out from the competition with a logo that is friendly, takes away the negative connotation of marijuana, and is modern.
Mary Jane's Honey
- Logo design
- Style Guide
- Hand drawing
- Adobe Illustrator
The client found that their competitors have a similar brand and colour scheme of green cannabis leaves. The idea behind the logo was to steer clear of the oversaturated designs and inject a friendlier and fresher look. The client was inspired by the three images.
Based on the images, I created some rough sketches of some logo ideas. These incorporated the hexagon, image of bee, and had a friendly yet modern feel.
Designs e) and f) were combined and paired with different fonts that felt that most appropriate for the brand.
Final Logo Design
With some final touches and a colour variation, this is the finalized logo.