BIG FIT GIRL - NATIVE APP DESIGN
Louise Green is a plus size athlete, fitness coach, and a body positivity advocate. She has created the Big Fit Girl community where she helps plus size women realize their athletic potential, regardless of their size. She has a large social media following, and a client base that look up to her and each other for support, encouragement and healthy mindset. She saw the need for a fitness app that encourages women to stay active and feel like an athlete no matter their size, one that is body positive and not focused on numbers.
Big Fit Girl
- Branding Creation
- App feature concept
- Logo redesign
- Style guide
Members of the Big Fit Girl community are the most motivated when working out together and able to keep each other accountable. There hasn't been a platform catered to plus size women where they are able to partake in a workout or fitness challenge together. Louise wants to create an app that encourages women to become confident in being active by logging their progress, encouraging each other. This iOS mobile app will allow users to:
- Create and edit personal profiles
- Create fitness challenges
- Track fitness progress
- Join community to:
- Interact with other members
- Join community challenges
This moodboard was created in order to guide the visual identity. The pictures and colours were chosen to evoke a sense of empowerment and boldness. The lightning bolt from the original logo was kept with the addition of triangles to create more depth. An element of neon was added to liven up the energy.
Style guide was created to bring the elements of the moodboard to life. 'Power Orange' was added in to the colour scheme as well as pops of neon to add diversity and excitement.
The Big Fit Girl symbol of lightning bolt is present throughout the style guide, in the icons and with the use of different triangles.