Jenny Cho
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Aperçu

 

Aperçu - LANDING PAGE DESIGN

 
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PROJECT BRIEF

Aperçu is a grotesque san serif type face that was created in 2010 by the Entente. The idea behind the type face was to create a similar style to the classic realist typefaces: Johnston, Gill Sans, Neuzeit & Franklin gothic. It is a well loved font, used by many designers and media across different platforms such as MOMA, De Wiels, Zeit Magazine  and the Walker Art Centre.

 
 

RED UI Assignment

DELIVERABLES

  • Landing Page

TOOLS

  • Adobe Photoshop
  • Sketch
 

CHALLENGE

There are thousands of fonts that users/designers have to choose from. The challenge was to create a landing page that clearly illustrates the functionality and the versatility of the typeface to appeal to designers.  

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Ideation

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After some research on the typeface 'Aperçu', the design inception sheet was created to have a creative direction for the landing page. Aperçu is a very clean, legible and pleasant font. Even though it can seem subtle, there is beauty in the subtlety. It is 'remarkable without the fluff'. 

 

 

Visual Identity

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Based on the design inception, a moodboard was created to get a grasp of the visuals the landing page would have. Variations of 'gold' and 'green' were used to bring out the modern and energetic mood. Nature became a theme for the landing page. 


 
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