Aperçu - LANDING PAGE DESIGN
Aperçu is a grotesque san serif type face that was created in 2010 by the Entente. The idea behind the type face was to create a similar style to the classic realist typefaces: Johnston, Gill Sans, Neuzeit & Franklin gothic. It is a well loved font, used by many designers and media across different platforms such as MOMA, De Wiels, Zeit Magazine and the Walker Art Centre.
RED UI Assignment
- Landing Page
- Adobe Photoshop
There are thousands of fonts that users/designers have to choose from. The challenge was to create a landing page that clearly illustrates the functionality and the versatility of the typeface to appeal to designers.
After some research on the typeface 'Aperçu', the design inception sheet was created to have a creative direction for the landing page. Aperçu is a very clean, legible and pleasant font. Even though it can seem subtle, there is beauty in the subtlety. It is 'remarkable without the fluff'.
Based on the design inception, a moodboard was created to get a grasp of the visuals the landing page would have. Variations of 'gold' and 'green' were used to bring out the modern and energetic mood. Nature became a theme for the landing page.